Graphic Designer
Graphic Designer
Brand Identity | Art Direction | Package Design
Work done for SW Safety at Catapult Thinking. The team at Catapult Thinking helped SW to restructure their product line architecture. Their single-use glove offers were divided into four new sub-brands. A new visual identity system and package design were developed to support the new brands; TrueForm®, PowerForm®, PowerChem®, and MegaMan®. The project scope also included a new model number system and a new information lockup that allows users to identify key product features intuitively.