Brand Identity | Art Direction | Design
The rebrand launched in 2021. At an unprecedented time where events became virtual-only, the series needed a positive and vibrant identity that would stand out in the digital space. The use of bright colors and a finance-inspired background that feels inviting rather than intimidating gives the brand a fresh and approachable new look.
The event brings together the most dynamic, influential, and innovative financial and economic thinkers today in conversations with top Bloomberg journalists and analysts. (source: Bloomberg)